Investor Relations

 
 
 

IFSL.PK

Ideal Financial Solutions, Inc.
5940 S. Rainbow Blvd
Las Vegas, NV 89118

Investor Relations Director
Mr. Paul Currie
Phone: 678-772-3456
Email: paulcurrie@idealfsi.com

Please visit the Business Week link below for more detailed investor information:

http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=IFSL:US

An Ideal Time To Look At IFSL


Ideal Financial Solutions, Inc. (OTC: IFSL), has risen to prominence by providing consumers with an online automated system that helps them pay down all forms of debt and start building wealth. As our audited financials show, the combination of a strong product, savvy marketing and consumer demand have been very, very good for IFSL.

Now, we’ve got even bigger news. We’ve filed a Form 10 with the SEC and are pursuing a listing on the OTC Bulletin Board. We expect to go effective in August 2010.  In the meantime, please take a closer look at IFSL and a recent press release about our upcoming move to the OTCBB.

A Snapshot of IFSL:

  • Ideal is an 18 year-old company publicly traded under the ticker: IFSL
  • Ideal has an experienced management team consisting of a CEO, President, COO, CFO, VP of Marketing, IR Director and VP of communications - as well as an active and functioning Board of Directors.
  • Ideal has been traded on the Pink Sheets for several years.
  • The Company’s PPS grew from $0.0001 to $0.002, nearly a 2000% increase from 2009 when IFSL adjusted their model from a larger up-front fee to a smaller, recurring subscription and membership program.
  • IFSL has registered with the SEC and will be trading on the OTCBB soon.
  • A product of years of investment and development, IFSL has a proprietary, online system that automates a process by which consumers can reduce their debt and build wealth.
  • Ideal is uniquely positioned to provide a low cost solution to a very large number of people who will need help if the economy does not recover or if consumer debt continues to rise.
  • Ideal has paid off all long term debt.

Monthly Revenue has increased year-over-year for 24 consecutive months, as can be seen in the graph below:

Ideal Financial Solutions Files Form 10 Submission and Reports First Quarter Revenues of Over 2.6 Million

LAS VEGAS, June 21, 2010 (GLOBE NEWSWIRE) -- Ideal Financial Solutions (Pink Sheets:IFSL - News) has announced the submission of a new Form 10, General Form for Registration of Securities, with the Securities and Exchange Commission (SEC). The filing can be found on the SEC's Electronic Data Gathering Analysis & Retrieval (EDGAR) website.

"As promised, we have promptly resubmitted our Form 10 with our continued intention to expeditiously achieve listing on the Over the Counter Bulletin Board (OTCBB)," stated Ben Larsen, Chief Financial Officer of Ideal Financial. "Our goals of complete transparency and listing on the OTCBB exchange are now closer than ever."

"There are additional important factors for our shareholders to note," Larsen added. "As many investors are aware, revenue recognition issues including deferrals and restatements are fairly commonplace with almost all reporting companies both large and small. The question of how and when revenue should be recognized can be very complex and is subject to scrutiny during an audit based on specific GAAP rules and guidelines. As a result, the need to refine the way we recognize our revenue was the main cause of our delay in the timely filing of our Form 10. However, it was necessary for us to address this now prior to the uplisting to the OTCBB."

First Quarter Results:

  1. Gross revenues increased from $1,617,247 in Q1 2009 to $2,650,761, an increase of over 63%. This represents our highest sales in a single quarter ever and is a sign of our sustained growth since 2007.
  2. Marketing and advertising expenses increased 167% to over $2.1 million. While this detracted from the bottom line in the first quarter it is an investment in the company's future and essential to penetration of Ideal's target marketing space.
  3. Total operating expenses were $3,097,741 in Q1 2010, an increase of 168% from the same period in 2009. This was due to our large investment in marketing and the expensive process of filing with the SEC including an audit of three years and attorney fees related to our registration document. We believe these to all be important expenditures to the continued success of Ideal.
  4. With the large increase in revenue, marketing and overall expenses, the company also had increases in merchant reserves, accounts payable and deferred revenue and ultimately reported a net loss for the quarter of ($466,640), which is a large decrease in profitability compared to the same quarter in 2009. We expect our results to improve as the year progresses.
  5. A restatement of revenue was necessary after reviewing our revenue recognition policy and calculations after improved data became available to us. As a result this affected each period previously reported.

"It is important to note that Q1 2010 is the largest gross revenue quarter the company has ever posted," said Larsen. "We are happy with our marketing efforts and gross sales, but realize profits are more important. We are confident that we can improve processes, tighten up our expenses and be profitable. The second quarter of 2010 already is already showing signs of a better bottom line."

We’d really like to speak with you and let you know more about all the good things we’ve got happening here at Ideal Financial. Please feel free to call our Broker Relations leader, Paul Currie at 678-772-3456.